The best BRANDS stick in our heads because they are consistent in their use of logos, fonts, colors, and other visual assets.
When we see these logos, fonts and colors consistently over time and on different applications, they become instantly recognizable and bring a sense of reliability and security.
On the other hand, when we see logos, fonts, and colors being used inconsistently, it devalues the brand in our eyes or outright confuses us.
WHY your Brand needs a Style Guide?
That’s why you need to establish a solid style guide to ensure proper use of your brand assets.
A good brand presence is defined by the repetition of the same logo, fonts, colors, and images used consistently across all communication.
Moreover, you will get everyone from internal teams to external clients on the same page, so that collectively you can build a strong brand presence.